Product Marketing Manager
Marketing
remote
added Sat Oct 14, 2023
Apply to AbridgeAbout the role:
As a Product Marketing Manager at Abridge, you’ll play a key role, responsible for creating effective product launch campaigns and ensuring the sales team is well prepared to efficiently convert pipeline.
What you'll do:
- Messaging and story-telling:
- Develop messaging, drive audience insights, and increase awareness, activation, and adoption of Abridge’s core products
- As a strategic storyteller, you will identify opportunities to create market-making moments and bring together Growth and Sales to build compelling campaigns that drive consideration and differentiation in the market
- Craft compelling product narratives, differentiated positioning, and resonant messaging
- Build customer personas for the various segments and buyers within each segment
- Launch campaigns and sales enablement:
- Drive well-executed product launches and marketing moments to generate sales pipeline and grow adoption of the Abridge’s core products
- Hands-on capability to create a range of marketing assets, including sales enablement, lifecycle campaigns, blogpost, event keynotes, etc
- Lead sales enablement efforts to create compelling content, customer-facing assets and more so the sales team can efficiently sell our products
- Develop a marketing roadmap in partnership with the product team to announce continuous product updates at a cadence that suits the target audience
- Market Feedback:
- Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies
What you'll bring:
- Minimum 6 years of experience in product marketing at a healthcare or high tech company
- Experience crafting compelling product positioning and messaging
- Excellent written and verbal communication skills
- Ability to take complex concepts and distill them into digestible, relatable & easy-to understand writing
- Ability to communicate a clear strategy, drive concrete deliverables & motivate cross-functional team members with different focus areas
- Proven track record in a fast-paced environment, ability to drive clarity and decisions & organizational skills to manage multiple projects with tight deadlines effectively
Life at Abridge
At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.
Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.
Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).
Health care is all about conversations, with over 2B spoken conversations each year between patients and their care teams in just the United States. However, people forget up to 80% of those conversations, leading to worse patient outcomes. And doctors are burning out writing notes in their EMRs instead of focusing on their patients. That’s where Abridge comes in — our audio-based standalone and integrated solutions record and summarize medical conversations, anywhere care happens.