The Role

We’re hiring a Senior Marketing Manager to oversee all marketing demand generation and conversion activities. The Senior Marketing Manager will oversee the strategy and execution of all Overjet’s paid media and website activities to drive both businesses. Responsible for all of Overjet’s marketing demand gen initiatives, the ideal candidate must possess excellent quantitative skills and be a strong strategic thinker who can build acquisition strategies that support discrete business goals.

Responsibilities:

• Leading the development of Overjet’s marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking.
• Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media.
• Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO.
• Budget Management: Outlining and actively managing the budget supporting all “working” marketing investments.
• Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number.
• Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets.
• Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy.
• Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing.

Qualifications:

• 5+ years of experience in acquisition or performance marketing
• 3+ years of experience in B2B demand generation
• Strong experience in paid social and SEO
• Strong project management and organization skills with the ability to independently manage multiple initiatives at once
• Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment
• Bachelor’s degree
• Proficient in Pardot and Salesforce

Why Overjet?

• Competitive Compensation and Equity
• Fully Remote Working Policy for US Based Employees
• 401k plans with a matching program
• Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
• Life and AD+D Insurance
• 8 weeks Paid Parental Leave
• Optional HSA with Employer contribution
• Flexible PTO policy and company-paid holidays
• Annual Learning and Development Stipend
• Work from Home Stipend
  

Company Recognition

• 2022 AI-50 Forbes
• 2022 22 Start-ups to Watch in 2022 - Built in Boston
• 2021 AI 100 Ranking, showcasing the 100 most promising private artificial intelligence companies in the world - CB Insights
• 2021 Digital Health 150, highlighting the 150 most promising private digital health companies in the world - CB Insights
• 2020 & 2019 Digital Health 150 - CB Insights

EEOC

Overjet is an equal opportunity employer.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply!

If you are a Colorado resident: Please contact us by emailing recruiting@overjet.ai to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.