Product Marketing Manager
Product
hybrid: Mountain View
added Wed Sep 27, 2023
Apply to KumoWe have opened an exciting new position for our First Product Marketing Manager to define Kumo.ai’s marketing strategy and lead our go-to-market efforts, working closely with our founders and leadership team to bring our core value proposition to life for potential enterprise buyers. This is a unique opportunity to shape the future of our company and build a strong foundation for our product marketing efforts.
Market Analysis: Conduct market research to understand customer needs, industry trends, and how competitors position themselves. Use data-driven insights to inform our go-to-market strategy.
Go-to-Market Strategy: Develop and execute our always-on go-to-market plan for predictive AI and new product launches, including defining target audiences/use cases, the right messaging, and the best communication channels with a strong focus on increasing awareness (e.g. registrations, downloads, views), demand (demo requests, customer pipeline) and product adoption (usage) of our platform
Product Positioning: Create and communicate compelling product narratives and value propositions that resonate with customers and differentiate our products in the market.
Content Creation: Develop a wide range of marketing collateral, including product descriptions, presentations, customer success stories, blogs, video walkthroughs, website landing pages, etc. as deemed needed by our GTM strategy to showcase how Kumo drives better business outcomes and increase trust in early conversations
Company Enablement: Collaborate with the internal team to provide them with the tools, new collateral, and resources needed to effectively sell Kumo as a predictive AI solution. Help the founders articulate and promote a predictive large language model story that will resonate with clients.
External communications: Organize all media communications regarding Kumo and our products
Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels, such as digital advertising, social media, email marketing, and events.
Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of go-to-market initiatives and re-optimize strategies accordingly. Orchestrate relevant A/B experiments on our website.
Cross-functional Collaboration: Work closely with product management, engineering, design, and other teams to ensure alignment between product development and marketing efforts - including web, field, partners, and events.
Basic Qualifications (Required Skills)
- 4+ years of relevant work experience (marketing, product, sales), including 1+ years of B2B product marketing experience
- Incredibly organized and efficient—you take on complex projects and campaigns and own them from start to finish
- Have experience marketing a product to product, marketing, engineering, or data science/analytics teams
- Have strong product instincts and technical curiosity that translate to clear packaging, positioning, and messaging
- Have exceptional written, communication, and speaking skills
- Thrive in cross-functional environments and can effectively collaborate with product, marketing, and sales teams
- Approach all projects with a customer-first mindset
- Basic grasp of ML concepts
- Native written communication skills in English
- Strong analytical and critical thinking skills
- Time management and organizational skills
- Passion to thrive in a fast-paced, ever-changing environment
Preferred Qualifications (Good to have skills)
- Understanding Machine Learning and Graph concepts and simplifying them, making it easy for business leaders to understand how they can be applied to their business use cases
- 5+ years of experience in product marketing. MBA is a plus (but we also love people who didn’t go to business school). Services marketing experience is also a plus.
- Experience driving go-to-market B2B SaaS product launches and communications of new products and features.
- Stellar public speaking and storytelling skills, with extensive experience in crafting compelling positioning and messaging for internal and external audiences. Ability to present ideas to an executive audience.
- Advanced presentation development skills (Google Slides, Powerpoint, or Keynote).
- Passion for and deep understanding of B2B SaaS, customer success, and service offerings.
- Experience working with sales, product management, enablement, and other stakeholders.
- Dynamic, confident, can-do personality with the ability to successfully drive projects with minimal guidance.
- Strong skills in communication, writing, and ability to work well cross-functionally.
- Creative thinker who can generate and execute innovative “breakout” marketing ideas.
- Proven track record in performing well in a fast-paced, constantly evolving environment, with strong organizational skills to effectively manage multiple projects.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
The creation of the data warehouse emerged to solve the analytics problem over large amounts of data. Now, we’ve moved from megabytes to gigabytes to terabytes of data storage with no end in sight and companies invest millions of dollars to store and organize that data and only leverage a fraction of it for machine learning.
With Kumo, we are building the first data platform to seamlessly allow machine learning over data warehouses for faster, simpler, and smarter predictions to combat data waste and maximize data value. Query the future with Kumo.